The Soad Ragheb Collection
It all started with the hashtag #doodlestodreams. We went to visit Soad, a six-year-old girl from khosous who was born deaf. We asked her to doodle whatever she felt like saying and we turned her doodles into a product line to fundraise for her cochlear operation. A collaborative project with Ingez and Waslet Kheir. The pilot project was a huge success and this is how The Doodle Factory was born.